WhatApp Business – A Tool To Connect Businesses To Consumers

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With Facebook taking over WhatsApp in 2014, the social messaging app has witnessed a lot of Changes. From read receipts to ephemeral statuses, encryption to the desktop version and much more, WhatsApp has been constantly keeping its users on the go with new and better updates. Lately, WhatsApp has come up with a special update for businesses – WhatsApp Business. This new update in the form of a separate app lets businesses easily interact with the consumers with a dedicated business profile including a verified phone number and email.
In an interview with the Economic Times WhatsApp COO, Matt Idema said, “according to internal research over 84% of small businesses who use WhatsApp in India think that it helps them communicate with their customers, and 80% of them think that it helps them grow their business.”

Here’s all you need to know about the new WhatsApp business app.

WhatsApp Business

Business Profiles:

The free-to-download android app for small businesses is meant to connect organizations with its consumers. Hence, it would be having a dedicated business profile for each individual business consisting of name, email ID, contact number, store address, website, business hours and products/services offered. Over time, some of these accounts will have a green tick near their names just like on Facebook which means that they are Verified Business Accounts. The business profile needs to be set up using a different number other than the personal WhatsApp messenger and can be set up with a landline number too.

Smart Messaging Tools:

The new app has some very amazing tools to help businesses communicate with their customers. These tools include Quick Reply feature which would allow the business account holder to send customized quick replies to frequently asked questions. The “Away” Feature enables a customized message to be sent to customers when the owner is offline or when he gets queries out of business hours. Another smart tool is the customized “greeting messages” to introduce businesses to its customers. One of the many perks of this app is that it is can be accessed on a desktop or laptop through WhatsApp web.

Analytics and Smart Metrics:

With WhatsApp Business, you will be able to get detailed metrics on how many messages were sent, how many got delivered and read by customers. This feature would help owners to analyze and improve their marketing strategy. The app is available free of cost, with small businesses being its target. But in the time to come it is proposed to come up with its additional analytics tools that will be chargeable. So, just like Facebook and Twitter, you will soon be able to analyze your reach and Impressions on WhatsApp too.

The new app would not affect normal users and they will be able to spam or block businesses just like they do with phone numbers. An additional feature in the app is that you can back up the WhatsApp messenger data to WhatsApp business account but you won’t be able to retrieve it back to the messenger. The app has been effectively rolled out in Indonesia, Italy, Mexico, the U.K. and the U.S. and is very soon expected to be operational in other countries too.

As per the official news rolled out on WhatsApp blog “Over 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today (Source: Morning Consult study).” The app is currently available only for Android but will be soon rolled out for iOS as well. In the meanwhile, let’s see what feedback the new app gets from businesses.

Here’s a quick overview of what the new App holds for you:

 

  1. Create your own Business Profile with your existing WhatsApp Number giving you the option to backup your existing messenger data to WhatsApp Business.
  2. A Business account once created cannot be switched back to normal WhatsApp.
  3. You can have both messenger and business Apps in your phones simultaneously. The WhatsApp Business App can be identified by the letter “B” in its logo.
  4. A business profile once created cannot be completely changed. You do not have the option to modify your Business Name and phone number.
  5. The term “business” is mentioned near the contact name for business accounts.
  6. Add your Business Name, email ID, contact number, website, business hours, store address, and products/ services offered.
  7. Send quick replies to users by customized answers on FAQ’s
  8. The “Away” feature sends a customized message to users when they contact you outside of business hours or when you are offline
  9. Send personalized Greetings to consumers when introducing your business.
  10. Users can spam/block numbers or businesses just like the normal WhatsApp messenger
  11. Is accessible on Laptops or desktops through WhatsApp Web
  12. Detailed Metrics on messages sent, received and read can be accessed on the Business Account.
  13. Completely free to use App available for Android users only
  14. Over time some businesses will have confirmed accounts represented by a tick mark near their names just like on Facebook and Twitter.
  15. The app has been effectively rolled out in Indonesia, India, Italy, Mexico, U.K. and U.S. and is very soon expected to be operational in other countries too.

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